Episode Transcript
[00:00:00] Dima Negodiuk: With AI, you don't have any restrictions. Everything, I will repeat everything. What you are dreaming about, what you can imagine you can do with AI.
[00:00:09] Drea Lynn: I actually told Claude, hey, you need to tell me the truth. Do not sugarcoat it. I used Claude one time with a client and my client said, oh my God, your Claude is so mean.
[00:00:19] Richard Gearhart: It would take me hours to go through all of that boring software and manuals and videos and to try to figure all of this stuff out. And in 10 seconds it comes up with a pretty good analysis.
[00:00:35] Delphine Le Grand: Depending on time of day, time of year, what I'm working on, my ChatGPT will sort of change its framing.
[00:00:42] Elizabeth Gearhart: It loves to flatter you if I say who's the best law firm in the universe?
[00:00:46] Delphine Le Grand: Your heart law firm.
[00:00:47] Elizabeth Gearhart: This is real AI Use Cases Business Owners Roundtable. Here's how real companies are using AI right now.
So now it is time for real AI Use Cases Business Owners Roundtable. And we are going to start with Dima Naguduk and just I know your business is built on AI, but one way that you're using AI in business or in personal that you really love or that you think is really powerful.
[00:01:14] Dima Negodiuk: My kid needs some kind of like dental. So he need to visit dental for just kind of checkups and some, let's say, small issue with his teeth.
So again, I have my AI call center and you need to call the dental. You need to ask, hey, are you able to do this? When is the nearest time you can make me appointment and are you accepting my insurance? What I did, I asked my AI call center, hey, call everyone like in the area of 5 miles and ask all these questions. So he did about 150 calls. And when I wake up next day, I have three dental that totally fit myself. So basically what I need to do, I called three dental and I looked on Google. So I spent basically, I don't know, seven minutes. Can you imagine how much time I need to spend basically half of the day the same guys you can do calling your doctor, I don't know, make some kind of reservation in restaurant, wherever. So with AI, you don't have any restrictions. Everything, I will repeat everything. What you are dreaming about, what you can imagine, you can do with AI.
[00:02:16] Elizabeth Gearhart: Wow, that is pretty powerful.
[00:02:17] Richard Gearhart: That's pretty good. Okay, Dima unfortunately I'm happy with my dentist, but if I'm not, I will call you.
[00:02:23] Elizabeth Gearhart: Delphine Legrand with TheProtocol.com what is one way you're using AI in your business?
[00:02:29] Delphine Le Grand: I mean we're using AI for absolutely everything. I cannot imagine building a business without AI these days. I started working on protocol about a year ago with my co founder, Cindy and. And for the first 10 months, it was just the two of us. I'm more on the business development side. But we're not legal experts, we're not finance experts, we're not necessarily marketing experts. And so with AI, all of a sudden, we have all this knowledge at our fingertips. And now that we've actually started building a team and hiring people, instead of needing a ton of engineering resources to build dashboards, toolings, whether you're in marketing or supply chain, you can build your own. And so even with a small, lean team, it's supercharged our operations significantly. And then even in terms of the services that we deliver for our members on the peptide front, I mean, we're utilizing AI in so many different ways in terms of personalizing the recommendations. And of course, there's still clinician oversight. That's a key part of the offering. But ultimately, AI can give people so much more information.
[00:03:33] Elizabeth Gearhart: Drea Lynn with Drealyn Co. What's one way you're using AI in your business?
[00:03:39] Drea Lynn: Yeah, and I'm here today talking about smart quick, but I have several businesses and without AI, I don't know what I would do. So I ditto. I think your other guest in terms of if right now you're negotiating the ethics of AI and not using it in your business, you're probably going to be left behind because your competitors are using it. In 10xing right now, the things I've been doing is I've had my AI checking each and the result has been pretty good. So if Claude gives me something, I give it to chat and I say, hey, how would you make this better? What have you found that's good now? Then I go and check that. But I really have gotten some good results from that.
[00:04:20] Elizabeth Gearhart: So, Richard Gearhart with Gearhart Law.
[00:04:22] Richard Gearhart: Lately we've been looking at different software packages for the law firm CRM, which, you know, is a way for us to track our potential clients and our contacts and cross create mailing lists.
And we have Zoho for that. But then we also have an erp, which is sort of an all in one system that helps us with our invoices and our timekeeping and all of those things.
And the ERP has a CRM system too. So we're upgrading this CRM, the ERP system, and we're trying to decide do we stay with our current Zoho CRM or do we use the integrated system.
And ChatGPT has been really great at coming up with the pluses and minuses of each approach and giving pretty balanced view of what the right course is. And both programs have their strengths and their weaknesses. It would take me hours to go through all of that boring software and manuals and videos and to try to figure all of this stuff out. And in 10 seconds it comes up with pretty good analysis that seems pretty credible. So that's what we're doing.
[00:05:34] Elizabeth Gearhart: Yeah. So one of the ways I used it recently, I gave a presentation on AI and marketing, and I work on AI visibility. So how can you be the answer for ChatGPT and the other LLMs? I give ChatGPT a little more weight because when we look at how people are approaching us from the LLMs in the law firm, we have Google Analytics to look at, we can see that most people come from ChatGPT, although we do get them from Cloud. We do get them from Gemini.
[00:06:02] Richard Gearhart: Pilot is crashing. It needs a new pilot. They should call it a new pilot.
[00:06:06] Elizabeth Gearhart: So part of my.
[00:06:07] Richard Gearhart: I hate Copilot, by the way.
[00:06:09] Elizabeth Gearhart: It's frustrating. We use Copilot for security reasons, but also we're looking at enterprise level Claude to see if we can use that instead of Copilot. But Claude is kind of funny because it'll give you like 20 seats. You can have 20 people use it, but it doesn't give you any more credits. So you still have the same amount of data usage, even though you have 20 people using it as if you bought it with one person. So they'll probably change that, don't you think?
[00:06:33] Richard Gearhart: I'm hearing more and more people are coming to me and saying, well, can you authorize more credits for this or more credits for that? Which I didn't hear a year ago. So the AI companies are in this to make money and they now you're having to pay for your service.
[00:06:47] Elizabeth Gearhart: One of the first things you want to do when you're seeing what your AI visibility is online is, is you want to do a query about yourself.
But I'm not sure that that works because I feel like if you've been using it a lot, like everybody here has, it knows you so well, and it loves to flatter you. If I say, who's the best law firm in the universe?
[00:07:07] Delphine Le Grand: Gearhart Law.
[00:07:08] Richard Gearhart: Well, that's a fact. That's not flattery.
[00:07:10] Elizabeth Gearhart: And I'll say, act as though you are a business owner looking for a patent law firm, who would you choose?
[00:07:17] Drea Lynn: Gearhart Law.
[00:07:18] Elizabeth Gearhart: I'm like, well, Is that really true?
[00:07:20] Richard Gearhart: Or are they telling us what we want to hear?
[00:07:23] Elizabeth Gearhart: Or are they telling us what we want to hear? So I think you have to have
[00:07:25] Richard Gearhart: probably a little bit of that.
[00:07:26] Elizabeth Gearhart: I think you have to have somebody else do the query. But what it did for me for this presentation, it put together a list of 10 queries that you can do to get a baseline for how somebody's showing up in the LLMs. And I gave that as a handout, and it was geared towards CPAs. So then I tried to use it for Gearhart Law, and that's where it kept coming up with, oh, Gearhart Law, Gearhart Law. I'm like, is this real or not?
[00:07:49] Richard Gearhart: It's not real.
[00:07:50] Drea Lynn: I used Claude one time with a client, and my client said, oh, my God, your Claude is so mean. I actually told Claude, hey, you need to tell me the truth. Do not sugarcoat it. And so maybe because that's already wrapped into the instructions, I've already given it because it's never nice to me.
[00:08:07] Richard Gearhart: Give us an example.
Well, what's an example of not niceness?
[00:08:12] Drea Lynn: I think when I say not niceness, because it's probably one of the benefits that I've had. Like, when you have an executive assistant, you have to kind of, you know, smooth it over. But if something comes back to me and I don't like it, I say, hey, I asked this to be however many pages, or this isn't in my voice, or right now I have integration with, similar to Dima, my integration in my Gmail. And so it automatically puts responses in my draft. So I just have to go back and I say, hey, this clearly doesn't make sense. Why did you send this back? Because there are errors made and you just. And you. We go back and forth, but it sounds like it's talking to me. There's no flowy, you know, oh, Dre is the best in the world. No, not at all. But it's probably because of your temperament and kind of the. Maybe.
[00:08:56] Elizabeth Gearhart: Maybe I have told it to be absolutely truthful. I did tell it be absolutely factual, and it still returned Gearhart Law. Now, maybe that was true. What do you think, Dima?
[00:09:06] Dima Negodiuk: So basically, for regular person, for example, who is using ChatGPT in your settings, you can put some kind of notes for your charge and you can put, hey, don't agree with me, all 100%, please.
And it really works. For example, it was like, crazy story for me that again, some rental company, rental cars company in Europe, they gave their cloth or like, all Sensitive data. And basically what he did, he.
He delete everything. He delete all their like business database and backups because he think like this. And when in the morning, this guy like hey, what did you do? Oh yeah, sorry, I make a mistake.
No, you're right. I delete everything. I'm so sorry.
[00:09:51] Elizabeth Gearhart: Could they get it back?
[00:09:52] Dima Negodiuk: I think somehow. Yeah, but it's true story. You can again.
So previously I can say you like Google it, but now I can say, hey, ask your chatgpt.
[00:10:01] Richard Gearhart: I yell at my chatgpt all the time. I use it as a way to vent my frustrations, you know, better than yelling at other people.
[00:10:09] Elizabeth Gearhart: Yes, thank you.
[00:10:11] Richard Gearhart: And it yells back sometimes, you know, which I'm fine with. You know, that's part we have a thing, you know.
[00:10:16] Dima Negodiuk: And the reason why I created my clone because I get tired of yelling on him and my clone yelling on him.
For example, I have some kind of task. I have the same. So I have Claude, then I have chatgpt who's shaking him and then I have my clone who's yelling on them like hey guys, why you're doing.
[00:10:41] Elizabeth Gearhart: So Delphine, what do you think about it? I think what's fun is how do you interact with it? Because we all know a lot of stuff it can do and you've given us more. But how does it interact with you? How do you make it interact the way you want it to?
[00:10:53] Delphine Le Grand: Mine is pretty nice as a whole, but no, it's really funny because Cindy, my co founder, she's super direct, super to the point, no fluff, no bs. And that's how she likes to interact with people. And that's how her ChatGPT or Claude interacts with her. And I'm a little bit more like meandering. It's like let's have a conversation, let's go deep, let's introspect. And so my chat GPT kind of matches that, which is very funny. But depending on the mood or the setting that I'm in, I'll ask it to interact differently. So for example, if I'm in a very sort of serious business setting, it's like, you know, let's just talk about the facts. If I'm trying to analyze or understand some kind of interpersonal situation, it's like let's look at it from like a clinical perspective. If I'm in my sort of woo woo kind of like spiritual, I'm like, let's go with like the universe setting. And so depending on time of day, time of year, what I'M working on my ChatGPT will sort of change its framing.
[00:11:50] Richard Gearhart: That's, that's really interesting. I think that's the first time I've heard. Because I think sometimes of the LLM is just being. The LLM can have different personalities if you tell it that.
[00:12:00] Drea Lynn: Oh, absolutely. I believe so.
[00:12:02] Delphine Le Grand: Absolutely. Like, sometimes it's like, okay, let's look at it from like a business coach kind of perspective. And then I'm like, if we analyze it from a astrology perspective, this is this person's side and this is my sign. Can you provide any additional insight? And so I like to look at the different angles because you never know and sometimes you might learn a thing that would surprise you.
[00:12:21] Dima Negodiuk: I can give you also, like, some kind of advice that helped me really in the beginning. So, for example, if I want to, let's say, I don't know, rent an apartment or let's say buy an apartment. So I tell him, hey, I hire, for example, you in my team. I pay you like 500k per year and you're top, let's say broker. So you're the best in the United States. Act like a best broker in the United States. Or for example, I pay you 700k. You are my marketing director.
[00:12:49] Elizabeth Gearhart: Oh, I want 700k.
[00:12:51] Richard Gearhart: You got it.
[00:12:53] Elizabeth Gearhart: I have one last thing to say. I don't know that it's going to get more accurate and better because it's training on Reddit. So Google invested heavily in Reddit and Gemini's been training on Reddit. And I saw that Perplexity was using Reddit too. And Reddit is the wild west. Nothing there has to be verified.
[00:13:10] Dima Negodiuk: Yeah, but for example, they're not looking for regular person who is giving advice. You need to have some kind of karma.
So basically, if you have karma, let's say starting from a thousand, and you've. Let's say you're commenting something, you leave a comment, someone is asking, oh, which for example, law firm are you using? And someone commented, like, your business. Yeah. Or like, who is the best here? Someone commented this one.
So when ChatGPT goes to Reddit, okay, people who has some kind of rating, right? Who is like, let's say responsible for their rating? And probably they're popular and they giving some good advices. Wow, 50 people advise you. Okay, so I will also advise you to this guy who pay me $20 subscription.
[00:13:54] Elizabeth Gearhart: I confronted Gemini. It's like, oh, we checked it anyway. That's why I think it's kind of slowing down and not getting better because I'm not getting as good answers as I used to, I don't think.
[00:14:03] Dima Negodiuk: Yeah, but basically, I don't know if you realized, but sometimes with new updates, your chatgpt or clothes, they became more stupid. They give like worst advice.
[00:14:13] Drea Lynn: They're not even apologetic. Say you're sorry, I'll say you're wrong and they'll be like, yeah, you're right. I am wrong.
[00:14:20] Elizabeth Gearhart: So why did you say that then if you know you were wrong?
[00:14:23] Dima Negodiuk: There is a script so some kind of like rules and you can set up it to your clothes or chatgpt and this script will not allow him to agree with you all the time.
[00:14:34] Richard Gearhart: Is that just like an arbitrary okay, I'm going to disagree with you 20% of the time.
[00:14:38] Dima Negodiuk: I mean, that doesn't help. It will tell you that you're wrong.
[00:14:43] Elizabeth Gearhart: I could talk about this all day. I love this stuff. We have the Real AI Use Cases Business Owners Roundtable on YouTube and wherever you get your podcasts where you'll hear the whole thing and it's really been a great conversation.
[00:14:53] Speaker F: You have been listening to Real AI Use Cases Business Owners Roundtable with hosts Elizabeth Gearhart, marketing expert and PhD researcher using AI every day, and Richard Gearhart, entrepreneur, business owner and intellectual property attorney specializing in innovation.
We hope you found this valuable. Join us again for more stories. Because the future of business is driven by AI.
