5 Real AI Use Cases

Real AI Use Cases Ep 16 - Daniel Burrus Daniel: [00:00:00] Out of all the AI tools, that's the one that is tied directly to the Chinese Communist government. And it can take over functions, of your computer or especially of your phone. Mark: I'm using like 23 times a day, I just alt print screen and keep throwing it into Chat is to go do and where to go find it. Dwight: I've seen AI slow down as I've used it more throughout the day for specific topics. I love it, but yet I hate it. So it's a love-hate relationship personally. Richard: We did a video on who owns your clone, and so if you create a clone using the available software, the question is. Who owns it. Elizabeth: If you do make a clone, I would take Daniel's advice and work with an attorney and amend the contract and make sure you own your own content. Real AI Uses Cases: This is real AI use cases, business owners, round table with hosts, Elizabeth Gearhart, podcast consultant, marketing expert and PhD researcher using AI every day. And Richard Gearhart entrepreneur, seasoned business owner and intellectual property attorneys specializing in [00:01:00] innovation. Here's how real companies are using AI right now. Elizabeth: This is called Real AI Use Cases, Business Owners Roundtable. So what I wanna do is ask each person here, one way you're using AI right now, and then I know you're all using it in multiple ways. Daniel Burrus with Burrus.com. That's B-U-R-R-U S.com. What is one way you're using AI in your business right now Daniel: Well, I, for quite a few years, I have an award-winning, I'm happy to say learning system called the Anticipatory Organization. And what I did is, in this last year, I added an AI assist feature to it that is blowing people away. Now notice I used the word assist, not, I'm not having a do it. And what I do is they get a lesson in the form of a short video, a single concept, and then what I call a rapid application tool. That's where I ask some questions where they can apply what they've learned to what they do. And I've always had what I call thought [00:02:00] starters in the past. 'cause I don't want people looking at a blank sheet. I want 'em to get stimulated so they can actually see how they can apply it. So what I did is now I've got an AI assist thought starter where , they first, when they start to use it it asks four questions 'cause it's pretty cool how this works. First question is, what industry are you in? Second one, what's your role? Third one how big is your company? And the fourth one, are you international or not? Now the answers are tailored for you, your role, your industry, and it will give you 10 thought starter answers designed specifically for the user. It has been amazing game changer. People are blown away with it. So that's one of many ways I've been using ai. Elizabeth: Excellent. Thank you. Mark Fox. What's one way you're using AI in your company? Mark: I'm using like 23 times a day, so I have to. I'll use two of the most recent ones in today. So just [00:03:00] trying to sign up for an email system. It had, you know, 20 different screens and now I just say, how, where do I go next? So I just alt print screen and keep throwing it into chat is to go do and where to go find it. So it saves a ton of time on what's hidden in the next step. And where do I go to finish signing up for this process? The other one because it's fresh in my mind an hour ago. Exactly. So we have our devices or PMF devices and they work for people and for pets and dogs and horses. What doesn't exist today is a Fitbit for a horse and a dog. So we partner with the French company and we have that now, and we get the technology as to why it doesn't exist. It's 'cause these things like this and Oura rings, they have to have light bounce off the skin and a horse and a dog got fur so you can't get there. Now we've figured out how to do it with accelerometers of gyroscopes. So one of the cool things we're looking. Free variability. We're looking at punky Air. We're looking at Pulse, how much activity there is, how much they're barking, how much they run around, [00:04:00] how many calories they're burning. And so we're doing a study where we take two written surveys, right? One is from the pet owner and one is from the actual handler at the veterinarian, because they both have different opinions about what the dog's issue is. That goes into our system and it kicks out from our AI assistant. Like Daniel has said, here's the three protocols you ought to be running on the dog, so now we're gonna run, you go send 'em home with a baseline. They just measure their vitals with these new Fitbits for dogs and horses, and then we let 'em run the three protocols for 30 days, and then we show the improvement so we can prove that it's actually the stress and the anxiety in a dog or a horse has been reduced. So that's from today's meeting of all the money I spent that I have left to go buy the first lot of all these things and start using them. Elizabeth: Excellent. Dwight Heck, what's one way you're using AI in your business today? Dwight: I actually use more than one A I. And why I do that is because what Daniel's talking about and verifying, [00:05:00] right? I found out the hard way because I've had things generated. Even though I read through it, my mind still didn't catch something that was ad-libbed, right? You guys call it lying. I say AI ad-libs all the time. It makes up its own references. It does its own thing. So I've utilized that a lot in the last six months to fire marketing companies that were dealing with stuff for me. Web design people that were supposedly doing what was best for my website to make sure that I had back channel links, that I had the right, keywords and the right things in there. And I used AI to find out if they were full of crap. So I literally couldn't see why I was spending all this money on marketing over the last few years, over 80 grand, and not got a client out of it yet. I was given that facade that they were professional. I was given them as a referral, and I used AI to break down the facade right, of these companies. I had to analyze my web [00:06:00] pages. I had to analyze even how I put my podcast onto my webpage. I had to analyze the wording of how I was instructing or doing my workshops, to catch little nuances that might cause people to not want to engage, right? That call to action. So I've used it to get rid of marketing companies. I've used it to take over it myself, and a very efficient way. So now I've saved that money that's going to other places in my business, and I've let AI help me, obviously, like Daniel says, assist not do right to make sure that my webpage, now I've seen my traffic go up. I've seen my back channel stuff that I've been doing because of ai, cause again, traffic to come up. I'm getting more communication out of it and I'm becoming more efficient instead of trusting that another individual right, is doing what's best for me. Like what happened to Mark obviously it wasn't money related, but it is money related. 'cause I was paying for a service which I wasn't getting right and I've been paying for it for years [00:07:00] based on the fact that they did other things that I thought were good. Oh, you know, the outcome was okay. So I trusted 'em with more. Verify then trust is what AI has done for me and it saved me a lot of grief and a lot of sleepless nights and frustration. So that's just, that's a one way I've been using it. Elizabeth: That's a great tip too. Richard: So follow up on your vendors. Don't use that on us though, please. So, too late. Nothing to hide. Too late. Too late. We would be very proud to be late. Called by an AI agent. Dwight: You'll get a blackmail email sometime and it'll come from a third party. And I'm sorry, I did you research on you, Richard. Elizabeth: Richard Gearhart with Gearhart Law. What's one way you've used AI recently? Richard: Well, I used it like 20 minutes before the show today. We're in the studio, we're in Gear Media Studios in Summit New Jersey. Sometimes we tape in Manhattan, but sometimes we do zoom calls, remote programs. Today's a remote program. But I took pictures of the lighting setup in the [00:08:00] studio, the puffy lights, the key light, the hairlight and I fed it all into Chat G PT, and I said, you know, what is the optimum placement and intensity for the lights to make us look as good as we can on camera? Well, there are some things that the lighting won't change, but by using Chat GP and then taking pictures of the monitors the way we look, I was able to fine tune the lighting. And I think it turned out pretty well, don't you? I think it turned out great. Yeah, it was great. Elizabeth: I love these lights Richard put behind us. Like he, he's the one in charge of all the tech stuff for the studio. 'cause he, Richard: yeah, I'm the official, the Passage to Profit geek. Elizabeth: For me, Elizabeth Gearhart with Gear Media Studios, like someone else said here, I just go to it all the time. I use it every day for everything. I'm, who doesn't anymore. And the thing is, it's not just Chat G PT and Perplexity and Claude and Google Gemini anymore. Like it's in practically every software program you use. Right? So I use Canva. It has its own AI image generation. I use [00:09:00] Descript to edit videos and it's got, this is so funny. It's got its AI, it calls it Underlord but the way I used it this week, is I feel like my YouTube videos, they're doing okay on YouTube for this particular segment. But I asked it, how can I increase viewership? And it said, start with a good thumbnail, start with a good title, which I get help from AI for all of those, although sometimes the ones I make up myself are even better. But so I, you know, you have to use your own judgment. But I did put a video through and it said, make YouTube shorts. So I put one of the videos through, and you kind of have to use Gemini for this because it's the multimedia one. It works the best for this kind of stuff. And I said, identify places where I can pull out clips. I had tried doing it with Descript and it didn't work very well, and I said, now how can I get Descript to make these show up the right way? Because when I did it for Descript, it showed like half a person's face and I'm, and but Gemini told me how to center their face in the clip. So I'm gonna go through and pull out these three [00:10:00] clips and put 'em on YouTube shorts and. And I have the timestamps now, so it'll be pretty easy to do in Descript if you know how to use the software. So that's my most recent use of it among others. I do wanna open it up for a round table. So what do you guys think are some of the best ways to use it and the most exciting and good for businesses to actually improve your bottom line? Mark: I won't name it, but one of the best AIs for doing graphic design and stuff. They charged me a thousand dollars three times in one day, right? So it said you had to upgrade a thousand, you had to upgrade a thousand, you upgrade a thousand. So I'm like, alright, stop. What are you guys doing? And they're like, instead of explaining it to me or your system screwed up, it's just like. Nevermind. We'll just cancel a subscription. We're charging you too much. And I'm like, so that's super advanced AI with the dumbest business model in the world they didn't explain to me why I just spent $3,000 to make three pamphlets. It's like, so I can, you know, let 'em cancel that one. So it's like there's gotta be some common sense stuff too with the business model that goes with all this AI and [00:11:00] somebody on the backend should be shot for not contacting me or coming up with a solution. Instead just going, I don't need you as a customer anymore. Elizabeth: I use Manus as an AI agent, and it wants you to buy tokens all the time and it draws you in. And so that's a I That's a real risk Mark, isn't it? Mark: I wasn't gonna mention it, but you brought him up. It was Manus. Elizabeth: It was Manus, yeah. Yep. Mark: Charged me a thousand dollars and a thousand dollars and a thousand dollars shifts. Elizabeth: Yeah. And so I have my website on there. I'm not doing as much with it as I used to though. And it's glitchy too. But I do think it does beautiful design work, right? So, but yeah, I had the same experience. Oh, buy more tokens. Wait, buy more tokens. Buy more tokens. Richard: The most people are listen, get it together. Dwight: Underlord the same for the Descript. It is garbage for example, I was working on a podcast last night when I got home from a meeting the week before. It did the same process. I even had the same [00:12:00] words 'cause I had saved them. I'd finally found a script I could give it, told it to do it three different times. Then all of a sudden it kept on screwing it up no matter what I said to it. All of a sudden, bing, you're out of tokens, right? You gotta buy more. I don't know if you've had that in Descript . It's the worst day I've ever dealt with for being consistent. So they've got us by the short and curly. If you pay $20 a month, for example, when you're dealing, Richard: is that a Canadian phrase, by the way? Dwight: Yes, absolutely. But I don't have any of that. But anyway, we won't, we won't get into specifics of the hair, but at the, at, at the end of the day, you look, you're paying $20 a month for, let's say for Claude, you're paying $20 a month for Chat GPT, and then I, you go to the more advanced, they, you, you get more the more you pay. I've seen AI slow down as I've used it more throughout the day for the, for specific topics. It's not giving me the quick responses. So I thought, oh, for this one, [00:13:00] I won't say the name. I ended up paying for the pro plan. It still hit a brick wall. It just was 30% longer. It give me a, it'd give me a little bit more time, but yet. I love it, but yet I hate it. So it's a love-hate relationship personally. Elizabeth: Okay, Daniel, you're on. Daniel: All right. Well, uh, first of all, very quickly on Manus, out of all the AI tools, remember I'm an advisor to the Joint Chiefs and the DOD on AI and so on. Uh, that's the one that is tied directly to the Chinese Communist government as well as other things. And it can take over functions, uh, of your computer or especially of your phone. Uh, be very careful. When I use Manus, I use it on a burner laptop. Because I really, because it's, uh, it's good. It does great things. That's the seductive part, but there's a, a darker side to it, so I'm just putting out a little word of caution. Kind of be careful. Now, let me give you some things that can help instead of giving you one or [00:14:00] two tools. Uh, I'm kind of unusual in that I've actually used over 1200 AI tools and you've seen lists of good tools. Here's the top five. Here's the top 10. By the way, I've tried all those. Some of 'em are junk. People are just spreading around the lists not even having tried them all. So here's what I'm gonna do for everyone right now. I've created a free resource for you, and what I've done is I've got the five top AI tools in a whole bunch of categories of use because most people don't even know what you could use AI for. Well, there's a whole bunch of uses. So I've got the top five, and by the way, I'll give you a hint. The top five of all of these. I also have case studies of how different industries, different size companies have used each one of these to gain advantage and what advantage they gained and specifically what they did. I've also got in there prompt help on how to do really great prompting. Uh, so if you want to [00:15:00] get that it is, if you go to ai strategy report.com. It's free, you can download it, ai strategy report.com and just take a look at what is even possible. 'cause most of us don't really realize what can be done. And then it helps have the case studies because then you can see, oh, that's how they use that. And the key of having specific tools because some of us might be using copilot by Microsoft something like that, which is a one size fits all tool, which is the good tool, but it isn't a specific tool that is best for marketing. Although it can do some kind of marketing, it isn't the best tool for, uh, if you're, like, for example, I have a friend of mine that was going to need surgery on his voice. And they said for about two months, you're gonna sound really garbly. But he needed his good voice. So he went to one of my tools. This was Elevenlabs , cloned his voice.[00:16:00] And now when he talks with his gravelly voice, his real clean voice comes out. So, again, didn't even know he could do that. Yes, you can. If you look at my report. So there are all of these different things that are the best in class. And by the way, here's the beautiful part. You can try every one of them for free, just like you can try Claude or any of the others for free. And if you like one of them 'cause you've tried it, you like it, then typically they're the usual 20 bucks a month. But now you've tried it and it's for a specific purpose. So, uh, take a look at that. I think that'll help you. I use it and employees use it. That is really powerful, and that is I create my own knowledge base. Now, if you're using chat, GPT, you would call that GPT. They call it other things with different ones, but you can create your own knowledge base, and so it's not drawing answers from the internet, it's drawing from your knowledge base. And instead of selling it, I'm using it for me to help me do what I do better [00:17:00] and faster because it's based on my material. By the way, Jennifer in my office has a number of those that she created to help her be more efficient. So instead of getting off the shelf. Stuff. It's so easy to do. You could even Google it on YouTube. Create your own knowledge base and then create your own. If it's Chat, it's your own GPT and, uh, and have several to help you with the different things that you do that can save you a lot of time. Elizabeth: I'm gonna bring up one last thing before we wrap up, and this is a video that Richard just did that on a very interesting topic with this. You were talking about the voice clone. Tell him about your video, what it was about. Richard: We did a video on who owns your clone, and so if you create a clone using the available software, the question is. Who owns it. So you may, obviously you're gonna own your likeness and your name and even your identity, your [00:18:00] brand, all of those are things that you own personally. But once you put 'em on a platform, it becomes a lot murkier and ownership of all of that, including the content that's created by the cone can be either yours or it could be the company's that, depending on the contract that you're you're engaged with. Daniel: Richard, that's a great point, uh, that you're bringing up. I know that's in your wheelhouse. And I'll just tell you what what I do is, again, it depends on if you're just a normal person doing this, it probably doesn't matter. But, uh, in my case, because I've got you know, bestselling books and do a lot of speaking and things like that, it is important to me. So I'll go out to that, those companies and put an additional part on that, uh, gives me that so I have to get I work with a lawyer of course, and an IP lawyer . And add a clause into their contract because you think you can't do that, Yes. You can, you just haven't tried. That is an important thing and Richard has an outstanding comment. I'm glad you brought that up. Richard: [00:19:00] Well, it was Elizabeth's idea. I just did the video. Elizabeth: Well, I actually got the idea from watching one of our. Podcasts on Real AI Use Cases. And somebody brought up that they had their clone, and I was like who actually owns that? If you do make a clone, I would take Daniel's advice and work with an attorney and amend the contract and make sure you own your own content. Richard: Own your own clone. Elizabeth: Own your own clone. And Richard can help you with that if you want an attorney. Richard: And be nice to your clone because someday the clone may own you. Elizabeth: This has been Real AI Use Cases, Buesiness Owners Round Table as part of the Passage to Profit show. Real AI Uses Cases: You have been listening to real AI use Cases, business Owners Roundtable. We hope you found this valuable. Join us again for more stories because the future of business is driven by ai. This podcast was recorded at the iHeart Studios in Manhattan as part of the Passage to Profit Radio show.