Episode Transcript
Wombi: [00:00:00] the key thing for us is we encourage our team to use it everywhere that they possibly can, but it can't replace ownership and critical thinking.
Alyssa: I tell my employees to work smarter, not harder. It's not here to replace entire people and things.
Christina: I like to use AI to actually help me see my blind spots . I like to have it as a co-pilot to put holes in my logic
Richard: you have to take it with a grain of salt and you have to stress test it, but at least. You've got something more than you had.
Elizabeth: I think coming up with these questions and queries, really where our intellectual curiosity comes in.
Elizabeth: Now it is time for live AI use cases, [00:01:00] business owners round table. And we're gonna, each person's gonna get a chance to talk about one way they're using ai and then we're gonna have a round table where we all do a discussion.
We're gonna start with the man with a wonderful name, Wombi Rose. So what is just one or two ways right now? And then you can tell more after we get going.
Wombi: Yeah. We can stick with one. One of our amazing team members built this tool to analyze all the demand for cards. Then come up with what we call a line plan.
So which occasions, which recipients, which themes, which styles we should focus on and generate every month a list of prioritized designs that we should work on.
Elizabeth: Wow. That is really amazing and really great. I use it for research a lot myself. Some of those like business plans and stuff, but that, I think that's just such a great use of it.
But we're not done yet, so let's keep going. Christina Muller, what is one way you're using AI for your business?
Christina: Yeah, so I like to use AI to actually help me see [00:02:00] my blind spots when I'm making a proposal or putting together a strategy for an organization. I like to have it as a co-pilot to put holes in my logic or help me see things that maybe I'm not seeing fully.
Elizabeth: That's really a smart one too. I just presented at Pod Fest and one of their recommendations was, put your slides through chat GPT and ask it what questions people are gonna ask.
Christina: Yes,
Elizabeth: I got some doozies, I'll tell you. So Alyssa Pettinato, what is one way you're using AI in your business?
Alyssa: In my business I work with a lot of people that, they're not in the creative space, so sometimes they just can't conceptualize what's something that I can see in my mind.
Like I can see a design like that scene from A Beautiful Mind where the numbers are like floating on the screen, but other people like cannot do that. Yeah. So it's been extremely helpful with me to help people conceptualize okay, so we're gonna do this napkin with this plate and this, and they're like we're doing all this stuff.
Maybe they live in a completely different country. And I can't physically bring them somewhere to show them, [00:03:00] or honestly, it's never been done because it's a unique design. So I will use it to put together a slight, kind of image where it's never a hundred percent, but it will give somebody the idea and they're like, oh my God, I can conceptualize it now.
Because they need to physically see these things sometimes. They can't really, it's hard to get someone to trust the process blind.
Elizabeth: That's really good. I
Alyssa: can see that. Yeah, for
Elizabeth: sure.
Wombi: We've done the exact same thing
Within just creating proposals for companies.
Yeah. When they wanna make a custom card, it's okay, we can really quickly just show you something. And then if you like it, we can go back and actually design it for real.
Alyssa: Yeah. It needs a lot of handholding with the images for sure. But it is very, it's very helpful.
Elizabeth: Richard Gearhart, what is one way you're using AI in Gearhart law?
Richard: Oh, there's so many ways. Lately I've been using AI to try to get a better understanding of the YouTube channel performance. For the law firm. So one of the things if you're trying to get more views on your YouTube channel is studying the [00:04:00] retention curves. And so I'll take a screenshot of the retention curve for a particular video and I'll have AI analyze it and give me information about how the viewers are doing with it.
And it'll also gimme suggestions about how to make it even better. And that's something that has been a real help for us. So yeah, that's how we're using it.
Elizabeth: So one way I'm using it, I'm using it for this little podcast actually. So I'm taking the transcript and I'm putting it through AI, and I'm saying, okay, gimme the show notes optimized for the large language models like Chat GPT, et cetera, so that when people are looking, they'll see it in the show notes, and then also give me the optimized content for the website.
So I'm using it as like a backend tool to optimize for search.
And it's telling me exactly what it wants to find us. So I think that's it's really powerful that way. Wombi I know you had a million other ways you were using it.
Alyssa: I think we [00:05:00] all have
Elizabeth: a all do, so let's just talk about that.
Wombi: Yeah. I think the key thing for us is we encourage our team to use it everywhere that they possibly can, but it can't replace ownership and critical thinking. And so everything from kinda a lot of the use cases just mentioned where it's a discrete task and we can, it can help us with whether it's research or decision making or slides or analysis to, those places where we actually literally build it into tools that are operating every day. Whether that's, a chat bot on the site or a tool that is writing our product descriptions based on the image of a product. It's really all throughout the business.
Alyssa: I would say a million different ways I tell my employees to work smarter, not harder, but like exactly what he said. It's not here to replace entire people and things. And in my industry it is actually something where. I actually just had this conversation with the New York Post like yesterday 'cause they're working on a story and they were like, [00:06:00] what are some issues that AI have had on business like your industry?
Because some people are like, oh, I don't need a wedding planner. I can do it myself using AI. And they're learning really quickly. That's a
Speaker 3: joke. The same
Richard: thing.
Alyssa: Oh the law, oh can do this contract. When
Richard: you look at it, it's
Alyssa: it's not correct. Sometimes there's a lot of misinformation 'cause it's pulling sometimes from all parts of the internet, like even Reddit and that's not like where you get, I started a podcast last year misjudged and I use it for the same thing with understanding social media metrics as well.
And helping to sometimes get backstory on a guest where I'm like, I couldn't read the whole book, but help me summarize a little bit of it. And just blogs, SEO like the little low hanging stuff, I think. For
Christina: research
Alyssa: for sure. Yeah. Yeah.
Christina: No, that makes
Alyssa: sense. Yeah. And maybe like cleaning up an email that's a little tense.
Yeah.
Speaker 3: Take
Alyssa: off of this, yeah.
Speaker 3: Take the bite out. I,
Richard: I try not to use it for emails because I'm scared that I'm just gonna get so into [00:07:00] that habit. I know. And I really want people to hear me. Yes. There's other kinds of documents where it doesn't matter so much, but when I'm, I have my own style of writing emails and I want the team and my clients to know that it's coming from me.
So that's one place where I personally draw the line, but I also know. A lot of people are using it for that function, and you get some of these most beautiful emails you can never imagine. You're like, this person's a genius.
Speaker 3: Yeah. Yes. Pointing emojis and all kinds. Yeah.
Elizabeth: But I think where the human brain part comes in is one, checking the end products.
It's never like you always have to check that. Yes. But also, how do you do the query? What and what questions do you ask? Like coming up with original questions to ask that maybe people haven't thought of asking before. So when I did my presentation on Pod Fest, I think I presented on a topic that people hadn't really thought about before because the question hadn't occurred to them.
So I think coming up with these questions and queries, really where our intellectual curiosity comes in.
Alyssa: Yeah. [00:08:00]
Speaker 3: Yeah,
Richard: that's a good
Speaker 3: point.
Richard: I think too I, running a business, I have a bajillion questions that I've never been able to answer. Because you just, you can't pay somebody to answer every single question I wish.
But I can type it into Chat GPT and I can get some sort of answer, and sometimes I get, a pretty good answer.
Elizabeth: Yeah.
And sometimes it's wrong. Yeah. Yes.
Richard: You have to take it with a grain of salt and you have to stress test it, but at least. You've got something more than you had.
And then sometimes it's really right too. So it's, the key is understanding the difference.
Elizabeth: And one thing I love about it, this is probably my favorite thing, I like to ask a lot of questions and I'm a chatty person, but it never tells me what a stupid question that was. Yeah.
Richard: And in fact, it says the opposite.
That was a very intelligent question. You're demonstrating Great professional insight always starts
Speaker 3: with that. A great question. It's funny,
Richard: I, so it's like a dopamine hit that
Christina: just
Richard: as [00:09:00] people
Christina: Yeah.
Richard: That was brilliant. That was an amazing comment.
Christina: So true. So
Richard: anyway,
Christina: I actually like to ask these LLMs what other people are asking in terms of maybe my target organization and seeing what pain points are going on for them.
And they will tell me. Unidentifiably what people are asking them, what are some of their challenges, what they're seeking support for from these LLMs we're,
Elizabeth: yeah, we're doing that with the law firm too. What questions are people asking? Chat GPT right now.
Christina: Yes.
Elizabeth: Yeah. So I love that. That's smart.
Christina: Yeah.
Elizabeth: Richard is giving me the twi finger of death, does it? No, we're
Christina: spiraling.
Elizabeth: So thank you all. This has been live AI use cases, business owners round table.
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