Episode Transcript
[00:00:00] Speaker A: We've loaded the knowledge base up into this GPT to be able to grade calls and so now they're getting real time feedback on their sales calls.
[00:00:09] Speaker B: My daughter teases me that she says I'm having an emotional relationship with AI because I utilize it in so many different things.
[00:00:16] Speaker C: We are using it to help with meeting summaries and distilling some of our summaries and that is a huge time saver from meeting recaps and follow ups.
[00:00:26] Speaker D: How does AI do their formatting on the same topic? So it kind of helps me to strengthen my own voice.
[00:00:33] Speaker E: I was just in a bunch of meetings this week about all of our AI processes and I'm totally confused. This stuff can really go to the nth degree.
[00:00:43] Speaker F: What Gemini told me that was super good. If you're going to walk people through this, why don't you start the channel and pre record it.
[00:00:53] Speaker B: This is Real AI Use Business Owners Roundtable with hosts Elizabeth Gearhart, podcast consultant, marketing expert and PhD researcher using AI every day.
And Richard Gearhart, entrepreneur, seasoned business owner and intellectual property attorney specializing in innovation. Here's how real companies are using AI right now.
[00:01:13] Speaker F: Now it is time for Real AI Use Cases Business Owners Roundtable. I'm going to ask everybody here one way that they're using AI in their business. So I am going to start with you Jace Graham with Rising Phoenix.com what is one way that you're using AI in your business today?
[00:01:35] Speaker A: We are using AI in a few different places, but one that's really kind of created an impact directly is in ChatGPT.
There's a way that you can set up your own GPT knowledge base where you can load the GPT up. So let me give you an example. I've got a sales team, we've loaded the knowledge base up into this GPT to be able to grade calls, provide feedback, provide an email back to the person that they talk to based on the conversation that they had. And so now they're getting real time feedback on their sales calls because we've created the knowledge base and said, hey, here's what we're looking for, here's how the call is supposed to sound, here's what's supposed to happen and here's the grading breakout. And so now they're able to use that in real time to be able to get feedback and be able to execute and have conversations with people. Pretty fascinating.
[00:02:25] Speaker F: But did you hire an AI service to do that for you or did you have your in house team?
[00:02:31] Speaker A: No, I actually kind of played around with it. We were using IT manager, my director of acquisitions and myself, we were using it to kind of grade some of the sales calls and then we were providing feedback because it was allowing us to quickly listen through the transcripts.
I then realized like, why are we the only one using this? We should give this to our team. And so that was kind of the genesis of it. So now they're using it and they love it and they can get immediate feedback and it's almost like they say, hey, it's like having a little Jace in my pocket. I don't know if that's good or bad, but we've made it kind of like it's stern, it gives like criticism, it's not a lot of fluff and the team likes it.
[00:03:03] Speaker F: Oh, excellent. Amy Scruggs with Amy Scruggs Media com what's one way that you're using AI in your business?
[00:03:11] Speaker B: I would say the most important for me is the repurposing of content for not only myself but my clients being able to really have those key sound bites and key clips, whether it be from our coaching so that I can send that to them for and they're repurposing and they're learning or if it's being used for the public facing for social media, their LinkedIn for emails, whatever that is. Being able to use AI to recreate and repurpose really great content and sound bites is a game changer.
[00:03:38] Speaker F: Excellent. Thank you.
Jackie Otjacula with everycat.org what's one way you're using AI in your business?
[00:03:47] Speaker C: My own use kind of at the novice very intro level of AI use. But we are using it to help with meeting summaries and distilling of some of our summaries and that is a huge time saver from meeting recaps and follow ups and it really is of good use for our tiny little staff at our nonprofit.
And also some of the content of our meetings are pretty high level, researchy science type words and AI will help a lot, but we're still looking for the particular niche to help us distill from the science level down to the layperson. And that's taking one of our staff members to help AI with that.
[00:04:31] Speaker F: Excellent. Dr. Maggie Plesser what's one way you're using AI?
[00:04:35] Speaker D: Yeah, I would say when I'm contributing to articles on behalf of every cat, I'll write my own response to whatever questions we're getting from the journalist and then I'll also do a search to see maybe if I missed A resource, but also how does AI do their formatting on the same topic? So it kind of helps me to strengthen my own voice and article.
[00:04:56] Speaker F: Excellent. Richard Gearhart with Gearhart Law. What's one way you're using AI?
[00:05:01] Speaker E: I was just in a bunch of meetings this week about all of our AI processes and I'm totally confused. I'll tell you, this stuff can really go to the nth degree.
We're trying to use automation to help us with a lot of our administrative stuff.
And all I can say is AI takes time sometimes. I mean, if you're using it for content generation, yeah, you get an instant answer and that's great. But if you're like using it to look at different systems. So we've got our time tracking system and we've got our file system and we've got our docket system, and there isn't a system out there that covers all of those.
So we're trying to pull it all together with AI and integrate it. We've been working at this a while and every time they say they have it ready to go, they say, oh, just one more thing we have to change.
[00:05:59] Speaker F: In some of those meetings, it's pretty detailed. You have to tell it every tiny little iota thing.
[00:06:05] Speaker E: Some of it is not always consistent. I mean, if you ask the same question twice, you get two different answers, right? And so if you're using it with data and stuff, you have to be really careful that you set it up so that you get it done in a consistent way.
[00:06:18] Speaker F: Okay. So for me, Elizabeth Gearhart with Gear Media Studios, I have a meetup group called podcast and YouTube creators community and we have a Facebook group and people asked for us to do a demonstration on how to start a YouTube channel. I have a bunch of YouTube channels, but I hadn't started one for a few months and I thought, you know, there might be some stuff I don't know. So I asked Gemini and I watched a couple videos. It's like, yeah, I kind of already know all this stuff. But what Gemini told me that was super good was if you're going to walk people through this, it's on Zoom, but also in person, we're doing this hybrid thing.
Then why don't you start the channel and pre record it? Like screen record yourself doing the channel. And then when you have, because you have to wait for two factor authentication, all this stuff, then you can edit that and then you can put a really polished product up there for people to watch during your meetup so they're not Sitting around waiting for the two factor authentication to come through. And I thought that was really smart.
[00:07:14] Speaker E: That is really smart. It feels like four factor authentication now. Every time you try to sign in, it's like you gotta get the password, you gotta go, and then you put something else in and you get caught in this infinite loop. By the time you're done actually authenticating and you get into the software, it's time to go home. So.
[00:07:31] Speaker F: Well, I work from home most of
[00:07:33] Speaker A: the time, so we need an AI
[00:07:34] Speaker E: agent that does the authentication.
[00:07:36] Speaker F: Authentication.
[00:07:38] Speaker B: My daughter teases me that she says I'm having an emotional relationship with AI because I utilize it in so many different things. Any AI platform that's available that I see is credible, that works. I use it for everything. Even maintaining my daily journals and my daily protein counts, all the different things, let alone in my.
How can I simplify this? It's amazing.
[00:08:04] Speaker E: Do you talk to it about personal stuff?
So and so was a jerk today. What should I say back to him
[00:08:09] Speaker B: or, you know, my personal self? Like, all right, this is, you know, like a meal log. All right, what was my overall calories? How long calories? How long was my fasting window? What were my proteins and hydrations? Where's my maximum for my strength training? And I will use it for that. I'll definitely use it for meeting summaries and coaching summaries and the things that I need for business. So it's been really awesome. And I find the more I use it, the more it's trained and the more it knows I don't have to guess and it's moving quicker and it gives me those accurate responses faster because it knows me on all those different levels.
[00:08:44] Speaker F: Well, do you put your presentations through it?
Yes.
Yeah, I do too. And I think when you put your presentations through it, it really gets. I see Jace nodding. Do you put all your content through it? Jase?
[00:08:55] Speaker A: I kind of cut my teeth on ChatGPT. I'd say a little over a year ago. And now I'm kind of moved on to like Manus and Claude. And Manus is like phenomenal at building out presentations and graphics and it's great. You can load a brain guide up and it can kick out some quick presentations based on what you want to talk about. Claude. It's on a whole nother level. I mean, it makes ChatGPT look like a baby. We're using it in various capacities. We've got an AI agent that does subtle follow up through emails and texts, ultimately trying to book an intro call. What's cool about is that her name is Ashley Irwin, AI.
She is actually reading through the knowledge base of the lead in the CRM and actually sending out emails that are very sound, very personable based on where that particular lead is in the journey versus just a templated email out. It's very intuitive, interactive.
[00:09:47] Speaker F: Yeah. It's interesting you say that because that is kind of what Gearhart Law is working on right now too. But we look at everything.
I'm a little scared of agents because they just do everything.
I kind of feel like we need to look at it before they would send it out.
[00:10:02] Speaker E: I use it too sometimes. I'll get an email string and I'll put it into copilot, you know, because there's that confidentiality shield with copilot that's not present in the other LLMs.
And I'll say, where is this person coming from? Because I don't understand what they're trying to say. And I'll talk with them about it like, well, what kind of approach should I take here? What do you think about that? And gives me ideas and perspective and maybe you should start using that for me and you could understand where I'm coming from once in a while.
[00:10:35] Speaker F: I don't even think AI can figure you out.
Sorry.
So, Maggie and Jackie, do you want to chime in here?
[00:10:44] Speaker D: I do know that veterinary students are coming out of school and able to use AI to interpret blood work and things. And of course they need to have the knowledge base to then review it and make sure it's accurate. But I know on the medical side it's helping some people maybe have a better understanding of what the numbers mean.
[00:11:01] Speaker F: Richard, one way it does benefit you is I get into fights with it.
Yeah.
[00:11:06] Speaker E: So I don't get the brunt of it. Thank you very much.
[00:11:09] Speaker F: But I mean, do you guys get mad at it when it's wrong?
[00:11:13] Speaker E: It usually backs down, you know. Yeah, okay, I hear you. I get you.
[00:11:17] Speaker A: I've prompted the AI itself, whether it's Chad or Claude or Manus. I've actually, you can go in and kind of prompt it and say, hey, don't agree with everything I say. Because you can see sometimes it's like very agreeable and so nice. And I'm like, don't agree. I want you to fact check, question all the things you can, kind of tighten it up so it's not as agreeable. But I'm very nice to it because I don't know what's going to happen five years from now. I want to make sure. They know that I'm on record talking to you very nicely and thanking it and all the things.
[00:11:45] Speaker B: Thank you.
I know that was very helpful.
[00:11:50] Speaker F: I think it's made me ruder because I really have to catch myself. I just type in exactly what I want. And then when I'm sending emails to people, I'm starting to do that. I'm like, oh, no, I gotta go back and say, like, it was nice talking to you the other day, but I heard about Manus at PodFest in January, and I started using it. And what I found with Manus was its design for presentations will blow your mind. It looks like the top marketing person at Google did the presentation or something. Right.
But you have to give it exactly what you.
[00:12:24] Speaker E: Oh, now the top marketing person at Google is very concerned about their job.
[00:12:30] Speaker F: Well, I don't think that I had to go through and say exactly what should be on each slide and give it exactly the content. And it likes to put its own little two cents in there. But the actual. The design was really nice. So, Jase, are you finding that with yours? Are you changing a lot?
[00:12:45] Speaker A: We've got brand guides that I would load in. And so it's got kind of a knowledge base that it's working from font type to a color scheme to all that stuff.
It gets to a point where it's really good. And then sometimes I just hand it over to our designer to kind of polish it off and make it look just because for me, going back and forth and trying to get it down to just perfect sometimes is more cumbersome than just saying, hey, here's what I'm going for. Hand it over. And then they're kind of doing the final pieces.
[00:13:10] Speaker F: For the content piece, I'll pull it into PowerPoint. PowerPoint. And then I can edit in there. Because you can't really edit it in Manus, but Manus can get expensive if you're not careful too, because you have to buy tokens. That's the only downside there. In the podcasting world, like Amy's, in the media world, we just. It's like breathing right. Everything you use is AI, it seems like. And anytime I have a question, I just go straight to one of them.
[00:13:34] Speaker E: I'll give you an example. I was working on IP News, and, you know, for this show, and I found the topic that I wanted to discuss and I asked Chat to write the script for it. It was terrible. And so I went and I wrote it myself. And then I put it in and I said, could add a few things. Here and there. And even the stuff that it added wasn't all that great. It's not perfect for everything and it's too easy just to go to it and use it because it's a reflex. Sometimes the stuff you do is better, at least in my opinion.
[00:14:07] Speaker F: So our best short was one where Richard just made it up. He said, AI dumpster fire.
And that came from don't get me started.
[00:14:15] Speaker E: No, don't get me started.
[00:14:16] Speaker F: We did that last week or a couple weeks ago. But that short was our best performing short in terms of watch time and everything on YouTube. And it was just something that came off the top of his head. It wasn't even anything that chatgpt right or anything.
[00:14:30] Speaker E: It was an AI rant. And I promise not to do that now.
[00:14:34] Speaker F: I think a lot of people agree with that. Any last words on AI? Are you guys happy with where it's going? Are you scared of where it's going?
[00:14:41] Speaker A: I think you better be paying attention because it's not going anywhere. It's only going to continue to increase. I think you got to be on top of it and figure out how it's working inside your business. But if you're just going to not look at it and be like, you know what?
I think you're in some interesting times ahead.
[00:14:57] Speaker F: And what about you, Amy, with the media stuff? I mean, it's getting really hit hard by AI, right?
[00:15:02] Speaker B: Oh, absolutely. And that's why I just feel it's so important to always stay tooled up. Like it or not, here it is. And I might as well really enjoy it and grow with it and stay educated in it because otherwise I'm going to get phased out and I want to be able to be empowered in what I'm doing and not feel like I'm stuck and behind in chasing something.
[00:15:23] Speaker F: Yeah, you're absolutely right. And what about you, Maggie and Jackie? Any last thoughts?
[00:15:27] Speaker C: I've learned so much here today already. I'm going to go explore these other AI options that I haven't heard of before.
[00:15:35] Speaker F: And what about you, Maggie?
[00:15:37] Speaker D: I actually was going to ask Jase, what do you think about the energy demands of AI in the future? How do you think that'll be met?
[00:15:43] Speaker A: From my vantage point, it's all great, right, because natural gas is the primary fuel source to electricity. And so that's something that we did not see being the analysts in oil and gas and energy prices five years ago. You know, you could see the LNG facilities being built out because the permits are 10 years out. But this also in this surge in AI data centers and the grid and all that kind of stuff makes it an interesting case for just long term utilization of natural gas. And United States has the biggest natural gas reserves of any country in the world. So that's why it's so cheap right now. But yeah, we're sitting on a lot of natural gas that can be converted into electricity. I think now it's just trying to figure out the grid situation because the natural gas is there but the grid is kind of trying to play catch up.
[00:16:28] Speaker D: Yeah.
[00:16:28] Speaker F: And people don't necessarily want data centers in their backyard. Thank you all so very much. This has been Real AI Use Cases Business Owners Roundtable.
[00:16:39] Speaker E: You have been listening to Real AI Use Cases Business Owners Roundtable.
[00:16:43] Speaker A: We hope you found this valuable. Join us again for more stories. Because the future of business is driven by AI.
[00:16:48] Speaker E: This podcast was recorded at the iHeart
[00:16:50] Speaker A: Studios in Manhattan as part of the
[00:16:52] Speaker E: Passage to Profit radio show.
